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Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site?
It is human nature to choose. In this regard, not every user who visits the site performs a targeted action (buying a product, ordering a service, calling a company manager, etc.): statistics say that about 90% of visitors to an average web resource “pass by”.
Retargeting (or remarketing, which, in principle, is one and the same thing) is a tool thanks to which a user who closes a website can be “not debited”, but turned into a client (buyer).
How it works
The principle of operation of this technology is simple: redirecting online advertising to the user who has already visited your site (having studied the service, looked at the product, etc.), but continued the search without completing the action you expect. Advertising is broadcast in the form of banners or messages (resembling a “context”) on sites (in systems) that are part of an affiliate network (for example, Begun, Google, etc.). Continue reading
Website promotion: how to get real results
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man writes in FB and VK, but there are still no sales from social networks.
What to do? Frustrated with internet promotion? Change the contractor? Let it go on its own? First you should exhale and understand the causes of failure.
High expectations
In Russia, thousands of companies and even more freelancers are engaged in Internet promotion. Internet technologies are constantly being improved, that’s why SEO-optimizers, SMMs, media people, etc. Usually they are narrow specialists who are well versed in complex tools.
But! Being a professional in their field of knowledge, they are not always ready to immerse themselves in the client’s business. Therefore, they often offer a unified set of tools, sharpened for an average company, with a slight correction for the actions of its competitors on the network. Continue reading
7 applications for creating a logo: an overview of services for “dummies” and novice designers
Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing – good branding. As a rule, it all starts with a logo, only then a full-fledged corporate identity is formed: colors, fonts, etc. You can order professional logo design from a designer, or you can try to do it yourself.
In this article, we have put together online applications to help you design your logo. All of them are very easy to use, and their study does not take much time. Just say that on some of the sites registration is required. But this is not too difficult to perform, given that in the end you will get the logo for free. =)
Logaster is one of the most popular online branding services. In just a couple of clicks you get a full logo. Just enter the company name and voila – your logo is ready. You can also specify the slogan, field of activity and preferred colors. Continue reading
