Website promotion: how to get real results
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man…

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How to choose an internet provider?
If you are reading this article, then most likely you cannot imagine life without the Internet. Perhaps the Internet is already connected to you, but the quality of the service…

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The allowable marginal cost of the targeted action of the visitor on the site.
Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics.…

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How the media have changed Mankind, and Manchestovo has changed the media over the past couple of thousand years

Today, mass communication is the most important form of information exchange. Newspapers, radio, television and, of course, Internet access allow not only to receive almost any information, but also serve as means of propaganda and manipulation. Today, when almost every student can purchase hosting and host their own blog on the Internet, it is hard to imagine that once there were not even newspapers in the world. And it all began in ancient Rome somewhere in the middle of the 2nd century AD with wooden plates.

Where did the media begin
During the reign of Julius Caesar, official state media appeared in ancient Rome. Continue reading

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

How to attract customers? 5 effective online advertising tools.

“Where to buy the goods?”, “Who should I order the service from?”, “Which company should I contact?” Your potential customers can find many answers to these questions, and there should be only one – your company.

If the first thing potential customers remember or meet as a result of a search when a need arises, there will be the name of your company, most likely they will cooperate with it. This means that in the future the number of sales and profits from the business will increase. To achieve such results, you need to correctly use advertising tools that will inevitably lead customers to you.

In this article we will consider the main types of advertising and those situations in which the ratio of costs to results will be the smallest.
This article is useful if you plan to start an advertising campaign, but have not yet selected channels and advertising tools. The article will be interesting to beginners in the field of Internet marketing, PR and advertising, those who want to get an excellent result from advertising on the Internet. Continue reading

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How is the editor different from a beta reader, and vice versa
Each writer is waiting for feedback on his works. And it’s wonderful if the responses appear. And if not? If the readers either weren’t found, or they were silent, but…

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Enterprise VPN in plain language
Today, many who are interested in computer technology and communications have heard about such a popular technology as VPN. However, most of the articles describe subtle nuances of technology that…

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Internet Marketing Cost Effectiveness
What are the main steps in the online sale process? Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social…

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Enterprise VPN in plain language
Today, many who are interested in computer technology and communications have heard about such a popular technology as VPN. However, most of the articles describe subtle nuances of technology that…

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