Whatever niche you work in, there are probably dozens, hundreds, and even thousands of other sites of similar subjects. Some are your direct competitors, with others your interests overlap partially. Most resources, most likely, will be from the category of content projects: media, blogs, forums and others.
Although such sites are almost always monetized by selling ads, rather than goods or services, you are still competitors in one very important area. Namely: the attention of the target audience.
But, unlike competing entrepreneurs, other people’s information sites can be used to their advantage. Get with their help additional points of contact in the issuance, audience attention, transitions of potential customers and increased brand awareness. Continue reading