perform a certain action
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user’s attention on the implementation of certain actions. This is an element without which it is simply impossible to imagine the correct operation of a resource.
Any site on the Internet has very specific goals:
a blog or news portal – attracting traffic, repeated visits or visits from bookmarks, subscription to newsletters;
online store or service – receiving leads (calls), purchasing goods, ordering services (if payment is possible);
offline business – customer visits, office calls, etc.
CTA indicates to the potential customer the action that the owner of the resource expects from him. Continue reading