How to choose a contractor for promotion on the Internet?
We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a…

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Anonymous proxies
A proxy server is the link between users and the Internet. Proxy server - a server that is constantly on the Web, transmitting all user computer requests to the network,…

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How to choose an internet provider?
If you are reading this article, then most likely you cannot imagine life without the Internet. Perhaps the Internet is already connected to you, but the quality of the service…

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marginal profit

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

How to choose a contractor for promotion on the Internet?
We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a…

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Self-creating a graphic logo - step by step instructions
In this informative post, I would like to consider all aspects of creating a company logo - the most important element of a modern identity / brand. The lesson will…

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E-wallet protection
When comparing the degree of protection of client programs of Yandex.Money and Webmoney payment systems, it turned out that the latter offers more reliable means of protecting client data. However,…

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