Overview of modern antiviruses
Of all the threats to the security of user information, viruses stand apart. These small malicious programs, if not handled carefully, can steal or destroy any data. But it turns…

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How to make a color palette for a site and not only
In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple…

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Mailto - HTML
In order to somehow dilute the design theme, let's look at another layout lesson today - a lot of time has passed since the previous post about CSS hover effects.…

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marginal profit

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

What is CTA: Real Hypnosis in Selling Texts
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user's attention on the implementation of certain actions. This…

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Creating an Effective Hero Image Image for a Website
Does the user only need 50 milliseconds to form an opinion on any site? Web developers and designers really have very little time to make a good impression on a…

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How to make a color palette for a site and not only
In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple…

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IP address in plain language
Currently, more and more computer owners in the world are becoming users of local networks or the World Wide Web. At the same time, each PC is assigned its own…

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