What is CTA: Real Hypnosis in Selling Texts
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user's attention on the implementation of certain actions. This…

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Child Safety Online
Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS…

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Phone chats, a magazine with life hacks and more
The Internet has become so firmly entrenched in our lives that even those who started using it at a conscious age do not remember very firmly what we replaced this…

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marginal profit

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

How is the editor different from a beta reader, and vice versa
Each writer is waiting for feedback on his works. And it’s wonderful if the responses appear. And if not? If the readers either weren’t found, or they were silent, but…

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Vertical text direction in web design - good use cases
Home »Web Design» Typography »Vertical Text Direction in Web Design - Good Use Cases Vertical text direction in web design - good use cases Ordinary standard and template web projects…

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How to choose an internet provider?
If you are reading this article, then most likely you cannot imagine life without the Internet. Perhaps the Internet is already connected to you, but the quality of the service…

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Improving the registration form on the site
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web…

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