The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading →