Personal Data Security
What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming…

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7 applications for creating a logo: an overview of services for "dummies" and novice designers
Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing - good branding.…

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5 examples of designer pain: the most common phrases coming from customers and clients
No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts,…

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marginal profit

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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How the media have changed Mankind, and Manchestovo has changed the media over the past couple of thousand years
Today, mass communication is the most important form of information exchange. Newspapers, radio, television and, of course, Internet access allow not only to receive almost any information, but also serve…

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Top Web Design Articles, Downloads, and Inspiration
We continue the annual tradition and publish the most interesting notes for the "last season". Earlier in Design Mania, you could already see a similar article for 2017 and a…

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IP address in plain language
Currently, more and more computer owners in the world are becoming users of local networks or the World Wide Web. At the same time, each PC is assigned its own…

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