Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

Continue reading →

If you blocked the site at work
So a person is arranged that the productivity of his activity is directly related to how often he rests, how much time he devotes to relaxation. Any office employee during…

Continue reading →

Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

Continue reading →

influence them

Internet Marketing Cost Effectiveness

What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading

What is important for the internet user?
What is important for the internet user? Speed ​​and price? Aw, users! Speed, price and service are said by users. Support - the most literate pronounce weightily. You are at…

...

Personal Data Security
What is personal information and why does the state develop entire laws designed to protect such data? Imagine that you are making an order online. In the process of forming…

...

5 examples of designer pain: the most common phrases coming from customers and clients
No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts,…

...