How to attract customers? 5 effective online advertising tools.
“Where to buy the goods?”, “Who should I order the service from?”, “Which company should I contact?” Your potential customers can find many answers to these questions, and there should…

Continue reading →

Website promotion: how to get real results
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man…

Continue reading →

The allowable marginal cost of the targeted action of the visitor on the site.
Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics.…

Continue reading →

influence them

Internet Marketing Cost Effectiveness

What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading

PPTP VPN
This protocol allows you to implement a secure point-to-point connection by creating a tunnel in an insecure network. The work of PPTP is to implement PPP frames in IP packets…

...

How to protect your password from hacking
Today, passwords play a significant role in human life. Everywhere on the Internet, on every site, each account must have its own password in order for the user to gain…

...

Vertical text direction in web design - good use cases
Home »Web Design» Typography »Vertical Text Direction in Web Design - Good Use Cases Vertical text direction in web design - good use cases Ordinary standard and template web projects…

...