ensure the privacy
Whatever niche you work in, there are probably dozens, hundreds, and even thousands of other sites of similar subjects. Some are your direct competitors, with others your interests overlap partially. Most resources, most likely, will be from the category of content projects: media, blogs, forums and others.
Although such sites are almost always monetized by selling ads, rather than goods or services, you are still competitors in one very important area. Namely: the attention of the target audience.
But, unlike competing entrepreneurs, other people’s information sites can be used to their advantage. Get with their help additional points of contact in the issuance, audience attention, transitions of potential customers and increased brand awareness. Continue reading
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user’s attention on the implementation of certain actions. This is an element without which it is simply impossible to imagine the correct operation of a resource.
Any site on the Internet has very specific goals:
a blog or news portal – attracting traffic, repeated visits or visits from bookmarks, subscription to newsletters;
online store or service – receiving leads (calls), purchasing goods, ordering services (if payment is possible);
offline business – customer visits, office calls, etc.
CTA indicates to the potential customer the action that the owner of the resource expects from him. Continue reading
In this informative post, I would like to consider all aspects of creating a company logo – the most important element of a modern identity / brand. The lesson will be a great addition to the note on drawing logo in Illustrator and a selection of the best examples on the development of professional logos.
WHAT IS THE LOGO AND WHAT DOES IT NEED?
Whether you are a serious industrial company or a beginner blogger, you, as well as products of your activity (industrial or creative, respectively) must be identified. The best solution to this problem is the logo.
This graphic element gives uniqueness and recognition to your project. In addition, the logo is the basis of any brand, the corporate identity begins with it, it also symbolizes your signature, if not to say what constitutes the face of a particular person or an entire company. Continue reading