Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

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5 examples of designer pain: the most common phrases coming from customers and clients
No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts,…

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Destination of proxies and NAT
A proxy server is designed to mediate between a workstation and a worldwide network. The proxy computer passes user requests through itself and then returns the results received from Inetrnet.…

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direct connection

How is the editor different from a beta reader, and vice versa

Each writer is waiting for feedback on his works. And it’s wonderful if the responses appear. And if not?

If the readers either weren’t found, or they were silent, but would you like to know if the book is good and how good it is? Then there is only one way – to give up to the beta reader or editor. It is these personalities that can give a detailed, thoughtful and reasoned response to your novel or story, fairy tale or collection of poems.

But how to decide who exactly to go to? In general, is there any difference who to choose? The question, as practice has shown, is relevant: in letters I was repeatedly asked how the literary editor, beta reader and beta tester differ from each other.

Let’s get it right.

Differences between Editor and Beta Reader Continue reading

5 examples of designer pain: the most common phrases coming from customers and clients

No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts, colors, icons, buttons, etc. are needed. But rarely when the customer understands what he will get in the end. The fact is that each person has his own design formed in his head. The customer has one, the designer the other, Vasya Ivanov the third. Sometimes it takes hours to understand what exactly the client wants. It seems that you figured it out, just understood the essence of the technical task and worked out every detail. It remains only to send the finished layout and wait for praise from the customer, how smart and creative you are. Alas … In fact, it turns out that the client did not want this at all. Why? “Make the logo larger”, “let’s try to change the color”, “turn the photo in the other direction” … Yeah, somewhere we’ve heard that before. =)

We present to your attention the top 5 phrases that will make even the most seasoned designer cry and will figure out what each of them actually hides. Let’s start with the classics … Continue reading

How to get more search visibility using other people’s resources

Whatever niche you work in, there are probably dozens, hundreds, and even thousands of other sites of similar subjects. Some are your direct competitors, with others your interests overlap partially. Most resources, most likely, will be from the category of content projects: media, blogs, forums and others.

Although such sites are almost always monetized by selling ads, rather than goods or services, you are still competitors in one very important area. Namely: the attention of the target audience.

But, unlike competing entrepreneurs, other people’s information sites can be used to their advantage. Get with their help additional points of contact in the issuance, audience attention, transitions of potential customers and increased brand awareness. Continue reading

The allowable marginal cost of the targeted action of the visitor on the site.
Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics.…

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Improving the registration form on the site
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web…

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Enterprise VPN in plain language
Today, many who are interested in computer technology and communications have heard about such a popular technology as VPN. However, most of the articles describe subtle nuances of technology that…

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