Internet Marketing Cost Effectiveness
What are the main steps in the online sale process? Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social…

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What is a firewall and why is it needed?
We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English - fire wall), or…

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Interesting features of UI design in different countries
When you create an interface design for applications / sites operating in different countries, you should take into account the peculiarities of national cultures and traditions of the corresponding target…

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direct connection

How is the editor different from a beta reader, and vice versa

Each writer is waiting for feedback on his works. And it’s wonderful if the responses appear. And if not?

If the readers either weren’t found, or they were silent, but would you like to know if the book is good and how good it is? Then there is only one way – to give up to the beta reader or editor. It is these personalities that can give a detailed, thoughtful and reasoned response to your novel or story, fairy tale or collection of poems.

But how to decide who exactly to go to? In general, is there any difference who to choose? The question, as practice has shown, is relevant: in letters I was repeatedly asked how the literary editor, beta reader and beta tester differ from each other.

Let’s get it right.

Differences between Editor and Beta Reader Continue reading

5 examples of designer pain: the most common phrases coming from customers and clients

No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts, colors, icons, buttons, etc. are needed. But rarely when the customer understands what he will get in the end. The fact is that each person has his own design formed in his head. The customer has one, the designer the other, Vasya Ivanov the third. Sometimes it takes hours to understand what exactly the client wants. It seems that you figured it out, just understood the essence of the technical task and worked out every detail. It remains only to send the finished layout and wait for praise from the customer, how smart and creative you are. Alas … In fact, it turns out that the client did not want this at all. Why? “Make the logo larger”, “let’s try to change the color”, “turn the photo in the other direction” … Yeah, somewhere we’ve heard that before. =)

We present to your attention the top 5 phrases that will make even the most seasoned designer cry and will figure out what each of them actually hides. Let’s start with the classics … Continue reading

How to get more search visibility using other people’s resources

Whatever niche you work in, there are probably dozens, hundreds, and even thousands of other sites of similar subjects. Some are your direct competitors, with others your interests overlap partially. Most resources, most likely, will be from the category of content projects: media, blogs, forums and others.

Although such sites are almost always monetized by selling ads, rather than goods or services, you are still competitors in one very important area. Namely: the attention of the target audience.

But, unlike competing entrepreneurs, other people’s information sites can be used to their advantage. Get with their help additional points of contact in the issuance, audience attention, transitions of potential customers and increased brand awareness. Continue reading

How to write articles. To help copywriters
Today, more and more people are trying themselves in copywriting. This is both good and bad. Good - because, as they say, the more professional the party, the more interesting…

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How to choose a contractor for promotion on the Internet?
We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a…

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All the information about you is ... on the Internet
The fact that computers have long and reliably entered the lives of almost every person no longer surprises anyone. This “iron” makes us capable of many things: it allows us…

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How to make a website footer: design options, why you need it, tips
Home »Web Design» How to make a footer of a site: design options, why it is needed, tips How to make a website footer: design options, why you need it,…

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