How to attract customers? 5 effective online advertising tools.
“Where to buy the goods?”, “Who should I order the service from?”, “Which company should I contact?” Your potential customers can find many answers to these questions, and there should…

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forex factory
How the media have changed Mankind, and Manchestovo has changed the media over the past couple of thousand years
Today, mass communication is the most important form of information exchange. Newspapers, radio, television and, of course, Internet access allow not only to receive almost any information, but also serve…

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All the information about you is ... on the Internet
The fact that computers have long and reliably entered the lives of almost every person no longer surprises anyone. This “iron” makes us capable of many things: it allows us…

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criteria applicable

Retargeting What is it? And how to use it to increase the likelihood of a purchase?

Retargeting What is it? And how to use it to return visitors to the site?
It is human nature to choose. In this regard, not every user who visits the site performs a targeted action (buying a product, ordering a service, calling a company manager, etc.): statistics say that about 90% of visitors to an average web resource “pass by”.

Retargeting (or remarketing, which, in principle, is one and the same thing) is a tool thanks to which a user who closes a website can be “not debited”, but turned into a client (buyer).

How it works
The principle of operation of this technology is simple: redirecting online advertising to the user who has already visited your site (having studied the service, looked at the product, etc.), but continued the search without completing the action you expect. Advertising is broadcast in the form of banners or messages (resembling a “context”) on sites (in systems) that are part of an affiliate network (for example, Begun, Google, etc.). Continue reading

Website promotion: how to get real results

After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man writes in FB and VK, but there are still no sales from social networks.

What to do? Frustrated with internet promotion? Change the contractor? Let it go on its own? First you should exhale and understand the causes of failure.

High expectations
In Russia, thousands of companies and even more freelancers are engaged in Internet promotion. Internet technologies are constantly being improved, that’s why SEO-optimizers, SMMs, media people, etc. Usually they are narrow specialists who are well versed in complex tools.

But! Being a professional in their field of knowledge, they are not always ready to immerse themselves in the client’s business. Therefore, they often offer a unified set of tools, sharpened for an average company, with a slight correction for the actions of its competitors on the network. Continue reading

How to choose a contractor for promotion on the Internet?

We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a lot of obscure commercial offers.

Why is this happening? Why is the choice of a contractor in the Internet marketing market difficult? And can all contractors be “brought to a common denominator”?

The reasons for the difficulties in choosing an artist
1. The market has not formed common criteria for evaluating contractors

There are objective factors. The service of promoting a company on the Internet is quite complicated. Continue reading

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