The allowable marginal cost of the targeted action of the visitor on the site.
Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics.…

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Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

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Enterprise VPN in plain language
Today, many who are interested in computer technology and communications have heard about such a popular technology as VPN. However, most of the articles describe subtle nuances of technology that…

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How to make a color palette for a site and not only

In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple of useful web tools; there was also a post with an overview of palette generators, etc. However, without understanding the logic of how to make a color palette, all of them may turn out to be ineffective. Today we will try to fill this gap and clarify some theoretical points that are well described in this article.

Those of you who have already used new-fangled online generators are aware of their principle of operation: first you select some basic values, configure a number of parameters (the names of which resemble some musical terms), and then as a result you get a list of 4- 5 shades recommended for developing web projects.

Colors from the palette Continue reading

How to make a website footer: design options, why you need it, tips

Home »Web Design» How to make a footer of a site: design options, why it is needed, tips
How to make a website footer: design options, why you need it, tips

basement of the site Developers often overlook that the footer for the site (translation from English footer / basement) is one of its basic elements. It can provide more complete information about the company, and also performs various useful functions: it facilitates navigation, helps visitors navigate a web project and is useful for some commercial purposes.

Earlier in the blog, we examined the development of the website header, and today we’ll talk about the basement. Here you need to competently approach the choice of control components that will be included in it in order to get an effective and optimal solution. We bring to your attention a translation of the article from Agentestudio, which contains the best practices on the design of the footer and its illustrative examples. Continue reading

Top Web Design Articles, Downloads, and Inspiration
We continue the annual tradition and publish the most interesting notes for the "last season". Earlier in Design Mania, you could already see a similar article for 2017 and a…

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Security in Firefox Browser
When working on the Internet, the highest priority should be to ensure the safety of users. Indeed, in the "global web" there is a huge number of fraudulent sites and…

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Mailto - HTML
In order to somehow dilute the design theme, let's look at another layout lesson today - a lot of time has passed since the previous post about CSS hover effects.…

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What is CTA: Real Hypnosis in Selling Texts
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user's attention on the implementation of certain actions. This…

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