VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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Effective B2B website designs for 2019
If you are producing a product / service that is in demand in a particular field and trying to create a suitable website that fully reflects your attitude to work,…

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Child Safety Online
Many users, even the most experienced, sometimes do not suspect that having protected themselves, they forget about their own children. They forget, especially when creating different accounts in the OS…

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requests per month

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

All the information about you is ... on the Internet
The fact that computers have long and reliably entered the lives of almost every person no longer surprises anyone. This “iron” makes us capable of many things: it allows us…

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What is CTA: Real Hypnosis in Selling Texts
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user's attention on the implementation of certain actions. This…

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Self-creating a graphic logo - step by step instructions
In this informative post, I would like to consider all aspects of creating a company logo - the most important element of a modern identity / brand. The lesson will…

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