Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

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How to write articles. To help copywriters
Today, more and more people are trying themselves in copywriting. This is both good and bad. Good - because, as they say, the more professional the party, the more interesting…

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7 popular typography trends in website design
Typography is the style, layout and appearance of the printed letters / texts on the page. Currently, it has already become an integral element of web design. You will find…

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requests per month

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

Local Area Networks and the Internet
When a local area network is connected to the global Internet, one of the PCs, called a server, becomes a kind of conductor and connects to the Internet using a…

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Self-creating a graphic logo - step by step instructions
In this informative post, I would like to consider all aspects of creating a company logo - the most important element of a modern identity / brand. The lesson will…

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Landing Myths
Creating a high conversion landing page is a whole deal, right? And to want the landing page to look beautiful and cling to visitors is an understandable desire. But you…

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