How to choose an internet provider?
If you are reading this article, then most likely you cannot imagine life without the Internet. Perhaps the Internet is already connected to you, but the quality of the service…

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How to get more search visibility using other people's resources
Whatever niche you work in, there are probably dozens, hundreds, and even thousands of other sites of similar subjects. Some are your direct competitors, with others your interests overlap partially.…

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7 applications for creating a logo: an overview of services for "dummies" and novice designers
Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing - good branding.…

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perfect working

How to attract customers? 5 effective online advertising tools.

“Where to buy the goods?”, “Who should I order the service from?”, “Which company should I contact?” Your potential customers can find many answers to these questions, and there should be only one – your company.

If the first thing potential customers remember or meet as a result of a search when a need arises, there will be the name of your company, most likely they will cooperate with it. This means that in the future the number of sales and profits from the business will increase. To achieve such results, you need to correctly use advertising tools that will inevitably lead customers to you.

In this article we will consider the main types of advertising and those situations in which the ratio of costs to results will be the smallest.
This article is useful if you plan to start an advertising campaign, but have not yet selected channels and advertising tools. The article will be interesting to beginners in the field of Internet marketing, PR and advertising, those who want to get an excellent result from advertising on the Internet. Continue reading

How to make a color palette for a site and not only

In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple of useful web tools; there was also a post with an overview of palette generators, etc. However, without understanding the logic of how to make a color palette, all of them may turn out to be ineffective. Today we will try to fill this gap and clarify some theoretical points that are well described in this article.

Those of you who have already used new-fangled online generators are aware of their principle of operation: first you select some basic values, configure a number of parameters (the names of which resemble some musical terms), and then as a result you get a list of 4- 5 shades recommended for developing web projects.

Colors from the palette Continue reading

Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

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Local Area Networks and the Internet
When a local area network is connected to the global Internet, one of the PCs, called a server, becomes a kind of conductor and connects to the Internet using a…

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VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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The allowable marginal cost of the targeted action of the visitor on the site.
Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics.…

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