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Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user’s attention on the implementation of certain actions. This is an element without which it is simply impossible to imagine the correct operation of a resource.
Any site on the Internet has very specific goals:
a blog or news portal – attracting traffic, repeated visits or visits from bookmarks, subscription to newsletters;
online store or service – receiving leads (calls), purchasing goods, ordering services (if payment is possible);
offline business – customer visits, office calls, etc.
CTA indicates to the potential customer the action that the owner of the resource expects from him. Continue reading
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web services that help you find the information you need, free distribution of materials, online stores, social networks, etc. At such moments, the feeling of joy from an interesting find instantly disappears due to the need to fill in endless input fields (besides, sometimes completely superfluous).
As a rule, all this is inconvenient, takes a lot of time and looks too intrusive. Plus, a person can reasonably be alerted to the requirement to provide information about himself, as this violates his privacy (and privacy is important to many).
Today we will tell you how to make the online registration form on the site convenient and less time-consuming to fill out so that it does not annoy potential customers. Let’s take a look at some good examples from the net. Continue reading