How the media have changed Mankind, and Manchestovo has changed the media over the past couple of thousand years
Today, mass communication is the most important form of information exchange. Newspapers, radio, television and, of course, Internet access allow not only to receive almost any information, but also serve…

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Effective B2B website designs for 2019
If you are producing a product / service that is in demand in a particular field and trying to create a suitable website that fully reflects your attitude to work,…

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Internet Marketing Cost Effectiveness
What are the main steps in the online sale process? Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social…

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it will scare them away

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

How to choose a contractor for promotion on the Internet?

We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a lot of obscure commercial offers.

Why is this happening? Why is the choice of a contractor in the Internet marketing market difficult? And can all contractors be “brought to a common denominator”?

The reasons for the difficulties in choosing an artist
1. The market has not formed common criteria for evaluating contractors

There are objective factors. The service of promoting a company on the Internet is quite complicated. Continue reading

5 examples of designer pain: the most common phrases coming from customers and clients

No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts, colors, icons, buttons, etc. are needed. But rarely when the customer understands what he will get in the end. The fact is that each person has his own design formed in his head. The customer has one, the designer the other, Vasya Ivanov the third. Sometimes it takes hours to understand what exactly the client wants. It seems that you figured it out, just understood the essence of the technical task and worked out every detail. It remains only to send the finished layout and wait for praise from the customer, how smart and creative you are. Alas … In fact, it turns out that the client did not want this at all. Why? “Make the logo larger”, “let’s try to change the color”, “turn the photo in the other direction” … Yeah, somewhere we’ve heard that before. =)

We present to your attention the top 5 phrases that will make even the most seasoned designer cry and will figure out what each of them actually hides. Let’s start with the classics … Continue reading

If you blocked the site at work
So a person is arranged that the productivity of his activity is directly related to how often he rests, how much time he devotes to relaxation. Any office employee during…

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All the information about you is ... on the Internet
The fact that computers have long and reliably entered the lives of almost every person no longer surprises anyone. This “iron” makes us capable of many things: it allows us…

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Vertical text direction in web design - good use cases
Home »Web Design» Typography »Vertical Text Direction in Web Design - Good Use Cases Vertical text direction in web design - good use cases Ordinary standard and template web projects…

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What is CTA: Real Hypnosis in Selling Texts
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user's attention on the implementation of certain actions. This…

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