When you create an interface design for applications / sites operating in different countries, you should take into account the peculiarities of national cultures and traditions of the corresponding target audience. Today we publish a translation of an article from the international company Cuberto, which is engaged in outsourced design and has experience in working with customers from all over the world.

In the article, experts share their impressions and important nuances regarding the UX / UI design of several countries: Japan, the USA, the Russian Federation, China, India and others. You could apply these practices and approaches to your professional activities. The entire animation is taken from the original note (perhaps it will be loaded a little longer than ordinary pictures, but more clearly).

JAPAN
In this case, we will talk about a Japanese startup, similar to the Uber mobile application, but with its own control system. To design the user interface, a “cartoony” style was chosen, which was reflected in the choice of certain color shades, fonts, and other graphic elements. Continue reading →