After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man writes in FB and VK, but there are still no sales from social networks.
What to do? Frustrated with internet promotion? Change the contractor? Let it go on its own? First you should exhale and understand the causes of failure.
In Russia, thousands of companies and even more freelancers are engaged in Internet promotion. Internet technologies are constantly being improved, that’s why SEO-optimizers, SMMs, media people, etc. Usually they are narrow specialists who are well versed in complex tools.
But! Being a professional in their field of knowledge, they are not always ready to immerse themselves in the client’s business. Therefore, they often offer a unified set of tools, sharpened for an average company, with a slight correction for the actions of its competitors on the network. Continue reading
No matter how many years have passed, and TK for the designer always remains a topic of discussion. Yes, what! Everything can be perfectly painted: what kind of pictures, fonts, colors, icons, buttons, etc. are needed. But rarely when the customer understands what he will get in the end. The fact is that each person has his own design formed in his head. The customer has one, the designer the other, Vasya Ivanov the third. Sometimes it takes hours to understand what exactly the client wants. It seems that you figured it out, just understood the essence of the technical task and worked out every detail. It remains only to send the finished layout and wait for praise from the customer, how smart and creative you are. Alas … In fact, it turns out that the client did not want this at all. Why? “Make the logo larger”, “let’s try to change the color”, “turn the photo in the other direction” … Yeah, somewhere we’ve heard that before. =)
We present to your attention the top 5 phrases that will make even the most seasoned designer cry and will figure out what each of them actually hides. Let’s start with the classics … Continue reading
Creating a high conversion landing page is a whole deal, right? And to want the landing page to look beautiful and cling to visitors is an understandable desire.
But you still need it to fulfill its main function – to sell your product or service. After all, it’s not without reason that landing is also called a selling page in a different way
So, so that all the stars converge, we, as advanced users, turn to the Internet and begin to google and read tips on creating a landing page. Guided by the fact that since it helped others, it will help us. But no.
Having read the “useful” tips, we collected the most common myths about landing pages and today we will tell you what you can believe and what not. But, as they say, you reject – offer. Therefore, among other things, we will give useful tips that will help increase the conversion of your selling page.
Myth 1. The longer the landing, the more effective it is. Continue reading