Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

Continue reading →

How the media have changed Mankind, and Manchestovo has changed the media over the past couple of thousand years
Today, mass communication is the most important form of information exchange. Newspapers, radio, television and, of course, Internet access allow not only to receive almost any information, but also serve…

Continue reading →

Local Area Networks and the Internet
When a local area network is connected to the global Internet, one of the PCs, called a server, becomes a kind of conductor and connects to the Internet using a…

Continue reading →

high-quality presentation

Internet Marketing Cost Effectiveness

What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading

Retargeting What is it? And how to use it to increase the likelihood of a purchase?

Retargeting What is it? And how to use it to return visitors to the site?
It is human nature to choose. In this regard, not every user who visits the site performs a targeted action (buying a product, ordering a service, calling a company manager, etc.): statistics say that about 90% of visitors to an average web resource “pass by”.

Retargeting (or remarketing, which, in principle, is one and the same thing) is a tool thanks to which a user who closes a website can be “not debited”, but turned into a client (buyer).

How it works
The principle of operation of this technology is simple: redirecting online advertising to the user who has already visited your site (having studied the service, looked at the product, etc.), but continued the search without completing the action you expect. Advertising is broadcast in the form of banners or messages (resembling a “context”) on sites (in systems) that are part of an affiliate network (for example, Begun, Google, etc.). Continue reading

The allowable marginal cost of the targeted action of the visitor on the site.

Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site

Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading

Turbologo - an online service for creating logos
For a company, a company logo is not just an element of style. This, in fact, is its business card on the market, which stands out among competitors. A well-thought-out…

...

IP address in plain language
Currently, more and more computer owners in the world are becoming users of local networks or the World Wide Web. At the same time, each PC is assigned its own…

...

If you blocked the site at work
So a person is arranged that the productivity of his activity is directly related to how often he rests, how much time he devotes to relaxation. Any office employee during…

...

Website promotion: how to get real results
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man…

...