VPN Basic Concepts and Classification
The term VPN (Eng. "Virtual Private Network") refers to a group of technologies that provide a network connection, or the so-called logical network, functioning on top of some other network,…

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Improving the registration form on the site
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web…

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Mailto - HTML
In order to somehow dilute the design theme, let's look at another layout lesson today - a lot of time has passed since the previous post about CSS hover effects.…

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Internet Marketing Cost Effectiveness

What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading

7 applications for creating a logo: an overview of services for “dummies” and novice designers

Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing – good branding. As a rule, it all starts with a logo, only then a full-fledged corporate identity is formed: colors, fonts, etc. You can order professional logo design from a designer, or you can try to do it yourself.

In this article, we have put together online applications to help you design your logo. All of them are very easy to use, and their study does not take much time. Just say that on some of the sites registration is required. But this is not too difficult to perform, given that in the end you will get the logo for free. =)

Logaster is one of the most popular online branding services. In just a couple of clicks you get a full logo. Just enter the company name and voila – your logo is ready. You can also specify the slogan, field of activity and preferred colors. Continue reading

Website promotion: how to get real results
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man…

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Enterprise VPN in plain language
Today, many who are interested in computer technology and communications have heard about such a popular technology as VPN. However, most of the articles describe subtle nuances of technology that…

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Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

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Internet Marketing Cost Effectiveness
What are the main steps in the online sale process? Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social…

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