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What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading
Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing – good branding. As a rule, it all starts with a logo, only then a full-fledged corporate identity is formed: colors, fonts, etc. You can order professional logo design from a designer, or you can try to do it yourself.
In this article, we have put together online applications to help you design your logo. All of them are very easy to use, and their study does not take much time. Just say that on some of the sites registration is required. But this is not too difficult to perform, given that in the end you will get the logo for free. =)
Logaster is one of the most popular online branding services. In just a couple of clicks you get a full logo. Just enter the company name and voila – your logo is ready. You can also specify the slogan, field of activity and preferred colors. Continue reading