Enterprise VPN in plain language
Today, many who are interested in computer technology and communications have heard about such a popular technology as VPN. However, most of the articles describe subtle nuances of technology that…

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E-wallet protection
When comparing the degree of protection of client programs of Yandex.Money and Webmoney payment systems, it turned out that the latter offers more reliable means of protecting client data. However,…

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IP address in plain language
Currently, more and more computer owners in the world are becoming users of local networks or the World Wide Web. At the same time, each PC is assigned its own…

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Internet Marketing Cost Effectiveness

What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading

7 applications for creating a logo: an overview of services for “dummies” and novice designers

Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing – good branding. As a rule, it all starts with a logo, only then a full-fledged corporate identity is formed: colors, fonts, etc. You can order professional logo design from a designer, or you can try to do it yourself.

In this article, we have put together online applications to help you design your logo. All of them are very easy to use, and their study does not take much time. Just say that on some of the sites registration is required. But this is not too difficult to perform, given that in the end you will get the logo for free. =)

Logaster is one of the most popular online branding services. In just a couple of clicks you get a full logo. Just enter the company name and voila – your logo is ready. You can also specify the slogan, field of activity and preferred colors. Continue reading

How to write articles. To help copywriters
Today, more and more people are trying themselves in copywriting. This is both good and bad. Good - because, as they say, the more professional the party, the more interesting…

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Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

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How to get more search visibility using other people's resources
Whatever niche you work in, there are probably dozens, hundreds, and even thousands of other sites of similar subjects. Some are your direct competitors, with others your interests overlap partially.…

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The ideal form of authorization - how to do it is not necessary
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a…

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