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Retargeting What is it? And how to use it to return visitors to the site?
It is human nature to choose. In this regard, not every user who visits the site performs a targeted action (buying a product, ordering a service, calling a company manager, etc.): statistics say that about 90% of visitors to an average web resource “pass by”.
Retargeting (or remarketing, which, in principle, is one and the same thing) is a tool thanks to which a user who closes a website can be “not debited”, but turned into a client (buyer).
How it works
The principle of operation of this technology is simple: redirecting online advertising to the user who has already visited your site (having studied the service, looked at the product, etc.), but continued the search without completing the action you expect. Advertising is broadcast in the form of banners or messages (resembling a “context”) on sites (in systems) that are part of an affiliate network (for example, Begun, Google, etc.). Continue reading
“Where to buy the goods?”, “Who should I order the service from?”, “Which company should I contact?” Your potential customers can find many answers to these questions, and there should be only one – your company.
If the first thing potential customers remember or meet as a result of a search when a need arises, there will be the name of your company, most likely they will cooperate with it. This means that in the future the number of sales and profits from the business will increase. To achieve such results, you need to correctly use advertising tools that will inevitably lead customers to you.
In this article we will consider the main types of advertising and those situations in which the ratio of costs to results will be the smallest.
This article is useful if you plan to start an advertising campaign, but have not yet selected channels and advertising tools. The article will be interesting to beginners in the field of Internet marketing, PR and advertising, those who want to get an excellent result from advertising on the Internet. Continue reading
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man writes in FB and VK, but there are still no sales from social networks.
What to do? Frustrated with internet promotion? Change the contractor? Let it go on its own? First you should exhale and understand the causes of failure.
In Russia, thousands of companies and even more freelancers are engaged in Internet promotion. Internet technologies are constantly being improved, that’s why SEO-optimizers, SMMs, media people, etc. Usually they are narrow specialists who are well versed in complex tools.
But! Being a professional in their field of knowledge, they are not always ready to immerse themselves in the client’s business. Therefore, they often offer a unified set of tools, sharpened for an average company, with a slight correction for the actions of its competitors on the network. Continue reading