Retargeting What is it? And how to use it to increase the likelihood of a purchase?
Retargeting What is it? And how to use it to return visitors to the site? It is human nature to choose. In this regard, not every user who visits the…

Continue reading →

How to choose a contractor for promotion on the Internet?
We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a…

Continue reading →

All the information about you is ... on the Internet
The fact that computers have long and reliably entered the lives of almost every person no longer surprises anyone. This “iron” makes us capable of many things: it allows us…

Continue reading →

for example

Internet Marketing Cost Effectiveness

What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading

Landing Myths

Creating a high conversion landing page is a whole deal, right? And to want the landing page to look beautiful and cling to visitors is an understandable desire.

But you still need it to fulfill its main function – to sell your product or service. After all, it’s not without reason that landing is also called a selling page in a different way

So, so that all the stars converge, we, as advanced users, turn to the Internet and begin to google and read tips on creating a landing page. Guided by the fact that since it helped others, it will help us. But no.

Having read the “useful” tips, we collected the most common myths about landing pages and today we will tell you what you can believe and what not. But, as they say, you reject – offer. Therefore, among other things, we will give useful tips that will help increase the conversion of your selling page.

Myth 1. The longer the landing, the more effective it is. Continue reading

Top Web Design Articles, Downloads, and Inspiration

We continue the annual tradition and publish the most interesting notes for the “last season”. Earlier in Design Mania, you could already see a similar article for 2017 and a selection of the best posts in 2016. It seems to us that such a digest allows you to quickly view the most relevant materials and, possibly, save something for yourself in bookmarks.

For your convenience, the entries are grouped according to different topics that correspond to the sections of the blog: there are notes about logos, web design in general, icon / font archives, templates, textures, useful sevries and programs, and, of course, inspiring graphics. In total, about 55 links turned out, which completely coincides with last year’s indicators. In 2019, we hope to slightly increase their number + to finish updating the design of the project. Continue reading

Self-creating a graphic logo - step by step instructions
In this informative post, I would like to consider all aspects of creating a company logo - the most important element of a modern identity / brand. The lesson will…

...

What is important for the internet user?
What is important for the internet user? Speed ​​and price? Aw, users! Speed, price and service are said by users. Support - the most literate pronounce weightily. You are at…

...

Interesting features of UI design in different countries
When you create an interface design for applications / sites operating in different countries, you should take into account the peculiarities of national cultures and traditions of the corresponding target…

...

Destination of proxies and NAT
A proxy server is designed to mediate between a workstation and a worldwide network. The proxy computer passes user requests through itself and then returns the results received from Inetrnet.…

...