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What is CTA: Real Hypnosis in Selling Texts
Call To Action (CTA) or in another way a call to action, the target action is a way of concentrating the user’s attention on the implementation of certain actions. This is an element without which it is simply impossible to imagine the correct operation of a resource.
Any site on the Internet has very specific goals:
a blog or news portal – attracting traffic, repeated visits or visits from bookmarks, subscription to newsletters;
online store or service – receiving leads (calls), purchasing goods, ordering services (if payment is possible);
offline business – customer visits, office calls, etc.
CTA indicates to the potential customer the action that the owner of the resource expects from him. Continue reading
Self-creating a graphic logo – step by step instructions
In this informative post, I would like to consider all aspects of creating a company logo – the most important element of a modern identity / brand. The lesson will be a great addition to the note on drawing logo in Illustrator and a selection of the best examples on the development of professional logos.
WHAT IS THE LOGO AND WHAT DOES IT NEED?
Whether you are a serious industrial company or a beginner blogger, you, as well as products of your activity (industrial or creative, respectively) must be identified. The best solution to this problem is the logo.
This graphic element gives uniqueness and recognition to your project. In addition, the logo is the basis of any brand, the corporate identity begins with it, it also symbolizes your signature, if not to say what constitutes the face of a particular person or an entire company. Continue reading
Interesting features of UI design in different countries
When you create an interface design for applications / sites operating in different countries, you should take into account the peculiarities of national cultures and traditions of the corresponding target audience. Today we publish a translation of an article from the international company Cuberto, which is engaged in outsourced design and has experience in working with customers from all over the world.
In the article, experts share their impressions and important nuances regarding the UX / UI design of several countries: Japan, the USA, the Russian Federation, China, India and others. You could apply these practices and approaches to your professional activities. The entire animation is taken from the original note (perhaps it will be loaded a little longer than ordinary pictures, but more clearly).
JAPAN
In this case, we will talk about a Japanese startup, similar to the Uber mobile application, but with its own control system. To design the user interface, a “cartoony” style was chosen, which was reflected in the choice of certain color shades, fonts, and other graphic elements. Continue reading
