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Website promotion: how to get real results
After the work on SEO-optimization, the sales department was “cut off” by inappropriate calls. The contextual contractor regularly “masters” the budget, but there are no more applications. The PR man writes in FB and VK, but there are still no sales from social networks.
What to do? Frustrated with internet promotion? Change the contractor? Let it go on its own? First you should exhale and understand the causes of failure.
High expectations
In Russia, thousands of companies and even more freelancers are engaged in Internet promotion. Internet technologies are constantly being improved, that’s why SEO-optimizers, SMMs, media people, etc. Usually they are narrow specialists who are well versed in complex tools.
But! Being a professional in their field of knowledge, they are not always ready to immerse themselves in the client’s business. Therefore, they often offer a unified set of tools, sharpened for an average company, with a slight correction for the actions of its competitors on the network. Continue reading
How to choose a contractor for promotion on the Internet?
We are engaged in online marketing. Every day, our sales team helps customers determine the contractor and how to evaluate his work. Often we are asked to help navigate a lot of obscure commercial offers.
Why is this happening? Why is the choice of a contractor in the Internet marketing market difficult? And can all contractors be “brought to a common denominator”?
The reasons for the difficulties in choosing an artist
1. The market has not formed common criteria for evaluating contractors
There are objective factors. The service of promoting a company on the Internet is quite complicated. Continue reading
7 applications for creating a logo: an overview of services for “dummies” and novice designers
Usually, when a business idea is formed and a product or service that a company will offer on the market is already known, one thing is missing – good branding. As a rule, it all starts with a logo, only then a full-fledged corporate identity is formed: colors, fonts, etc. You can order professional logo design from a designer, or you can try to do it yourself.
In this article, we have put together online applications to help you design your logo. All of them are very easy to use, and their study does not take much time. Just say that on some of the sites registration is required. But this is not too difficult to perform, given that in the end you will get the logo for free. =)
Logaster is one of the most popular online branding services. In just a couple of clicks you get a full logo. Just enter the company name and voila – your logo is ready. You can also specify the slogan, field of activity and preferred colors. Continue reading
