data on the structure
Phone chats, a magazine with life hacks and more
The Internet has become so firmly entrenched in our lives that even those who started using it at a conscious age do not remember very firmly what we replaced this source of knowledge and information with before. How did you find the right place, person, material for an abstract or book, how did you communicate when it was impossible to meet? Everything was more complicated – but everything was.
Directories and Encyclopedias
Usually they recall only telephone directories — where one could recognize someone’s home phone number by name — and large encyclopedias in several volumes about everything in the world, but in fact, in the pre-Internet era one could buy or find such publications on various topics : From popular medical or culinary guides to very highly specialized, related to any profession, hobby or science. Continue reading
Internet Marketing Cost Effectiveness
What are the main steps in the online sale process?
Advertising tools attract potential customers to the site. Tools can be different: seo, contextual advertising, display advertising, advertising on social networks, etc.
Part of the attracted visitors to the site performs the action you need: it orders a product or service using the order forms or calls on the phone number indicated on the site.
A part of potential customers who ordered and called made a purchase.
Each transaction brings the company some profit.
That is, if the cost of advertising on the Internet (website promotion) amounted to 10,000 rubles for the period, then the profit from sales through the website for this period should be more than 10,000 rubles, and then the investment efficiency in website promotion is more than one – and this is good.
The final indicator of the effectiveness of investments is ROI (the ratio of the amount of profit to the amount of investment): profit 10,000 / cost 10,000 = 1.
Of course, I want the effectiveness of investments in promotion to be more than one. Continue reading
The allowable marginal cost of the targeted action of the visitor on the site.
Website performance is measured not by the site’s position in the TOP, and not by the number of visitors, although most often site owners track and pay for these metrics. Website performance is measured by the number of calls, orders, requests from the site – the number of targeted actions performed by visitors on the site.
Targeted actions of the visitor on the site
Now popular is a model of payment for promotion services, such as payment for a targeted action committed by a visitor on a site.
The maximum allowable cost of the target action (appeal, order, application) of the visitor on the site (CPL / CPO) is the cost that the company can afford in the current or predicted situation.
The payment model for targeted actions is attractive, because payment is made after the fact and at first glance it has fewer risks. But it is worth noting two main risks: Continue reading
